Last updated on August 28, 2023
Buying jewellery is a pleasure on its own. Whether it is a birthday, engagement, wedding, new baby or graduation, a new piece of jewellery is always a financial and emotional investment. That is why choosing the right place to shop is another important consideration. Let’s see what the advantages of private jewellers are and why buying from them can be beneficial.
Who Are Private Jewellers?
There are three types of jewellers – corporate retail jewellery stores, independent jewellers and private jewellers.
Retail jewellery stores are the big brands we all have heard about. Depending on their size, product price and quality, corporate retail jewellery stores fall under their niches, such as high-end stores, mid-sized stores and cut-rate stores, offering average or below-average products at lower prices.
Independent jewellers, also known as family-owned jewellery stores, are small shops known for giving a more personalised experience compared to large retail stores. Their salespeople are often more experienced and professional, meaning they can help you make an informed purchase without a hassle.
Private jewellers, also known as personal jewellers, are exclusive. They provide individual attention to each client and are typically available only by appointment. Usually, they do not have a big advertising budget and visible storefronts, which is why many people do not even know about their private offices.
Reasons to Choose Private Jewellers
The experience you get at a private jeweller is unlike any other. The main factor is the enhanced education you receive as such jewellers offer a broader knowledge of all aspects of the industry. They always extend the amount of time they spend with each client and provide an individual approach and full attention without interruptions from other clients.
Private jewellers are usually the owners of the business, meaning they understand the value of personalised customer service, which helps to develop long-term customer relationships, extending their client base due to word-of-mouth referrals. As a rule, their clients become very loyal customers who return to them over and over again.
Another key factor is the competitive prices and high-quality craftsmanship of their jewellery. The price you pay at corporate retail jewellery stores is largely influenced by the cost of overhead. At private jewellers’ there is no such a markup because they do not rent large spaces, do not hire salespeople or spend a lot on advertising. As for the quality of their jewellery, it is most often outstanding because private jewellers strive to maintain their reputation by offering the best craftsmanship along with hand-selected gemstones. A private jeweller is probably the best option if you are looking for a unique, handcrafted piece of jewellery, whether it is an engagement ring or a birthday gift.
Lastly, when choosing a private jeweller you not only end up with a unique piece of jewellery but also support a small business, a family or an individual who sells their craft and art.
Featured image: SergeyChayko / Canva