Have you ever wondered who are direct diamond importers? Does it make sense to buy diamonds from such vendors and what are the advantages? Let’s go into details and see what’s behind this term.
Who are Direct Diamond Importers?
Direct diamond importers are vendors that buy diamonds directly from mining companies.
For example, a vendor that buys stones from DeBeers, which is the dominating diamond mining company, and imports them into any country will be considered a direct diamond importer.
Direct importers usually have the advantage of being able to choose the best-quality raw diamonds.
In most cases, such vendors cut and polish themselves the diamonds they buy; however, some direct diamond importers can buy diamonds that have already been cut and polished if the miner offers such an option.
Should You Buy from Direct Diamond Importers?
Buying diamonds from direct importers has a lot of advantages since these companies can offer competitive terms compared with jewellery stores and individual jewellers.
Since direct importers buy diamonds directly from mines (original suppliers), they can offer lower prices than most jewellery stores.
The stores that do not buy directly from mines have to go through one or more middlemen and can never match the price of a direct importer.
Direct diamond importers often have better assortment than other vendors do. Since they supply other smaller shops with stones, they usually have cut, colour and clarity grades that you may not find at jewellery stores.
If you are looking for a size or shape that is rare enough to find at local jewellers, most likely you will have luck with a direct diamond importer.
Most direct importers claim that they can offer better customer service compared to the local jewellery stores. In a sense that’s true. While showrooms in stores may be crowded and you can get less attention from a salesperson, direct importers can provide you with individual customer service.
But let’s not forget that there are a lot of regular stores where you will be treated just as well. The question is which vendor you are most comfortable with.
While customer service is important, it’s no less important to consider warranties, guarantees and terms and conditions that come with the purchase of a diamond. These details can always make a diamond a better or worse deal.